Cookie Policy
1. Introduction — What Are Cookies
Welcome to WIBE Digital Hub ("WIBE," "we," "us," or "our"). This Cookie Policy explains how WIBE Digital Hub, accessible at wibedigitalhub.com, uses cookies and similar tracking technologies when you visit, browse, or interact with our website. By continuing to use our website, you consent to the use of cookies as described in this policy.
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the site owners. Cookies allow a website to recognise your device and remember certain information about your visits, such as your preferred language, login details, and browsing behaviour.
Cookies can be "first-party" or "third-party." First-party cookies are set directly by the website you are visiting (in this case, wibedigitalhub.com). Third-party cookies are set by a domain other than the one you are visiting — for example, when a website includes elements such as analytics scripts, advertising pixels, or embedded social media content from external services.
Cookies can also be classified by their lifespan:
- Session cookies: These are temporary cookies that expire when you close your browser. They help maintain your session as you navigate between pages on our site.
- Persistent cookies: These cookies remain on your device for a predetermined period of time or until you manually delete them. They help our website remember your preferences and recognise you on subsequent visits.
In addition to cookies, we may also use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage objects (HTML5), and device fingerprinting to collect information about your interactions with our website. Throughout this policy, we refer to all of these technologies collectively as "cookies" unless otherwise specified.
This Cookie Policy should be read alongside our Privacy Policy and our Terms of Service, which provide additional details about how we collect, use, store, and protect your personal data.
2. How We Use Cookies
WIBE Digital Hub uses cookies for a variety of purposes that are designed to enhance your browsing experience, improve the performance of our website, and deliver relevant content and services to you. Specifically, we use cookies to:
- Ensure core website functionality: Cookies help our website operate correctly by enabling essential features such as page navigation, form submissions, secure access to client portals, and session management. Without these cookies, certain parts of our website may not function as intended.
- Remember your preferences: We use cookies to store your preferences — such as your preferred language, region, colour scheme, font size, and other customisation settings — so that you enjoy a consistent, personalised experience each time you return to our site.
- Analyse website performance and usage: Cookies enable us to collect aggregated, anonymised data about how visitors interact with our website. We track metrics such as page views, bounce rates, session duration, traffic sources, and navigation paths. This data helps us identify popular content, diagnose technical issues, and continuously improve the design and performance of our website.
- Measure marketing effectiveness: As a digital marketing agency, we use cookies to evaluate the performance of our own advertising campaigns and understand how users arrive at our website. This includes tracking referral sources, conversion events, and the effectiveness of email campaigns, social media advertisements, and paid search campaigns.
- Deliver relevant advertising: We may use cookies — including those set by third-party advertising networks — to display targeted advertisements that are relevant to your interests, both on our website and across other websites you visit. These cookies help us limit the number of times you see a particular advertisement and measure the effectiveness of our advertising campaigns.
- Enable social media integrations: Our website may include social media features and widgets (such as share buttons, embedded feeds, or login options) that are provided by third-party platforms including Facebook, Instagram, LinkedIn, and TikTok. These features may set their own cookies to enable functionality and to track your interactions.
- Enhance security and prevent fraud: We use cookies to detect and prevent fraudulent activity, protect your data, and maintain the security and integrity of our website and services. These cookies help us authenticate users, prevent cross-site request forgery (CSRF) attacks, and detect suspicious login attempts.
- Facilitate client communication: If you use our contact forms, request a consultation, or interact with any live chat or scheduling tools on our site, cookies may be used to maintain the session and provide a seamless experience throughout the interaction.
3. Types of Cookies We Use
We categorise the cookies used on our website into the following types. Each category serves a distinct purpose, and the specific cookies we use may change over time as we update and improve our website and services.
3.1 Essential / Strictly Necessary Cookies
Essential cookies are fundamental to the basic operation of our website. They enable core functionality such as page navigation, secure area access, form submissions, and session management. These cookies do not collect any personally identifiable information for marketing purposes and cannot be disabled without significantly impacting your ability to use the site.
Without strictly necessary cookies, services you have requested — such as submitting a contact form, accessing a client dashboard, or maintaining items in a shopping cart — cannot be provided. These cookies are typically set in response to actions you take on the site, such as setting privacy preferences, logging in, or filling out forms.
Because these cookies are essential for the operation of our website, they are exempt from consent requirements under most privacy regulations, including the EU General Data Protection Regulation (GDPR) and the UK Privacy and Electronic Communications Regulations (PECR).
3.2 Performance / Analytics Cookies
Performance and analytics cookies allow us to count visits, track traffic sources, and measure how users interact with our website. They help us understand which pages are the most and least popular, how visitors move through the site, and where users may encounter difficulties or errors.
The information collected by these cookies is aggregated and anonymised, meaning it does not directly identify individual visitors. We use this data to improve the performance, design, and content of our website. Our primary analytics tools include Google Analytics 4 (GA4), which provides detailed insights into user behaviour, demographics, and traffic patterns.
These cookies may track information such as:
- The number of visitors to our website and individual pages
- How long visitors spend on each page and across the site
- The pages visitors view and the order in which they visit them
- The links, buttons, and calls-to-action that visitors click
- The source or campaign that referred a visitor to our site
- Technical information such as browser type, operating system, screen resolution, and device type
- Error messages and broken page elements encountered by visitors
3.3 Functionality Cookies
Functionality cookies enable our website to provide enhanced features and personalisation. They allow the website to remember choices you make — such as your username, language, text size, region, or the customisation of certain visual elements — and provide more relevant, tailored features.
These cookies may also be used to remember changes you have made to customisable parts of the website, to provide you with requested services such as watching a video or commenting on a blog, and to ensure that marketing pop-ups and notification banners are not shown to you repeatedly after dismissal.
If you do not allow these cookies, some or all of these features may not function properly, and your experience on our website may be less personalised.
3.4 Targeting / Advertising Cookies
Targeting and advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see a particular advertisement, help measure the effectiveness of advertising campaigns, and track whether you have visited our website through an advertisement on another platform.
These cookies may be set through our website by our advertising partners, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, TikTok Ads, and other advertising networks. These partners may use the information collected to build a profile of your interests and show you relevant advertisements on other websites and platforms.
Advertising cookies may track information such as:
- Whether you arrived at our website through a paid advertisement
- Which advertisements you have viewed or interacted with
- Whether you completed a conversion event (such as submitting a form or requesting a quote) after clicking an advertisement
- Your browsing behaviour across websites within the advertising network
- Demographic and interest-based data used for audience segmentation
If you do not allow these cookies, you will still see advertisements, but they will be less relevant to your interests and activities.
3.5 Third-Party Cookies
In addition to the cookies we set directly, our website uses services provided by third parties that may set their own cookies on your device. We do not control the cookies placed by these third parties, and their use is governed by the respective third party's own privacy and cookie policies. We encourage you to review the privacy policies of these third parties to understand how they collect and use your data.
The third-party services that may set cookies on our website include, but are not limited to:
- Google Analytics (analytics.google.com): Provides website traffic analysis and user behaviour insights.
- Google Ads (ads.google.com): Enables conversion tracking and remarketing for Google advertising campaigns.
- Google Tag Manager (tagmanager.google.com): Manages and deploys marketing tags and scripts on our website.
- Meta Pixel — Facebook/Instagram (facebook.com): Tracks conversions from Facebook and Instagram advertisements and enables remarketing audiences.
- LinkedIn Insight Tag (linkedin.com): Provides analytics for LinkedIn advertising campaigns and website demographics.
- TikTok Pixel (tiktok.com): Measures the effectiveness of TikTok advertising campaigns and tracks conversion events.
- Hotjar (hotjar.com): Provides heatmaps, session recordings, and user feedback tools to understand user behaviour.
- HubSpot (hubspot.com): Powers our CRM integrations, contact forms, live chat, and marketing automation features.
- Calendly (calendly.com): Facilitates online appointment and consultation scheduling.
- YouTube (youtube.com): Enables embedded video playback and may track viewing behaviour.
4. Cookie List
The following table provides a representative list of the cookies currently used on our website, including their names, purposes, and durations. Please note that this list may not be exhaustive at all times, as the specific cookies used may change as we update our website and integrate new services.
Essential / Strictly Necessary Cookies
- PHPSESSID — Preserves the user's session state across page requests. Duration: Session
- csrf_token — Prevents cross-site request forgery attacks on form submissions. Duration: Session
- cookie_consent — Stores your cookie consent preferences so the banner is not shown repeatedly. Duration: 12 months
- __cf_bm — Cloudflare bot management cookie used to distinguish humans from automated bots. Duration: 30 minutes
Performance / Analytics Cookies
- _ga — Google Analytics cookie used to distinguish unique users by assigning a randomly generated identifier. Duration: 2 years
- _ga_[ID] — Google Analytics 4 cookie used to persist session state and track user interactions. Duration: 2 years
- _gid — Google Analytics cookie used to distinguish users and throttle request rates. Duration: 24 hours
- _gat_gtag — Google Analytics cookie used to throttle the request rate and limit data collection on high-traffic sites. Duration: 1 minute
- _hjSessionUser_[ID] — Hotjar cookie that sets a unique identifier for the user's first session. Duration: 1 year
- _hjSession_[ID] — Hotjar cookie that holds the current session data, including whether the user is included in a sample. Duration: 30 minutes
Functionality Cookies
- lang_pref — Stores the user's preferred language setting for the website interface. Duration: 1 year
- theme_mode — Remembers whether the user has selected light or dark mode. Duration: 1 year
- dismissed_banner — Records which promotional or notification banners the user has dismissed. Duration: 30 days
- __hssc — HubSpot cookie that tracks the current session and determines if a new session should be started. Duration: 30 minutes
- __hssrc — HubSpot cookie set to determine if the user has restarted their browser. Duration: Session
- __hstc — HubSpot cookie that tracks visitors and contains the domain, unique visitor ID, timestamp of first visit, current visit, and session number. Duration: 6 months
Targeting / Advertising Cookies
- _fbp — Meta (Facebook) Pixel cookie used to deliver targeted advertisements and track conversions from Facebook and Instagram campaigns. Duration: 3 months
- _fbc — Meta (Facebook) cookie that stores the last click identifier from a Facebook ad. Duration: 3 months
- _gcl_au — Google Ads cookie used to store and track conversions from Google advertising campaigns. Duration: 3 months
- _gcl_aw — Google Ads conversion tracking cookie set after a user clicks on a Google advertisement. Duration: 3 months
- li_sugr — LinkedIn cookie used for conversion tracking and to serve targeted advertisements. Duration: 3 months
- ln_or — LinkedIn Insight Tag cookie used to determine if Oribi analytics can be carried out on a specific domain. Duration: 1 day
- _ttp — TikTok Pixel cookie used to track visitors and measure the effectiveness of TikTok advertising campaigns. Duration: 13 months
- IDE — Google DoubleClick cookie used to register and report user actions after viewing or clicking an advertiser's ad, to measure ad effectiveness and present targeted ads. Duration: 1 year
- test_cookie — Google DoubleClick cookie used to check if the user's browser supports cookies. Duration: 15 minutes
5. Managing Your Cookie Preferences
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can choose to accept all cookies, reject all non-essential cookies, or customise your preferences by selecting which categories of cookies you wish to allow.
You can change or withdraw your cookie consent at any time by:
- Using our Cookie Preference Centre: Click the "Cookie Settings" link located in the footer of every page on our website to open the Cookie Preference Centre. From there, you can toggle individual cookie categories on or off and save your updated preferences.
- Clearing your browser cookies: You can delete all cookies stored on your device through your browser settings. Please note that doing so will reset your cookie consent preferences, and you will be asked to provide your consent again on your next visit.
- Using browser-level controls: Most modern web browsers allow you to manage cookie settings at the browser level. You can block all cookies, block only third-party cookies, or configure your browser to notify you when a cookie is being set. See Section 6 below for detailed instructions for specific browsers.
Please note that strictly necessary cookies cannot be disabled through our Cookie Preference Centre, as they are required for the basic operation of our website. However, you can block these cookies through your browser settings, though doing so may cause parts of the website to stop functioning correctly.
If you access our website from multiple devices or browsers, you will need to manage your cookie preferences separately on each device and browser, as cookie settings are not synchronised across devices.
6. How to Control Cookies in Your Browser
Most web browsers allow you to control cookies through their settings. Below are instructions for managing cookies in the most popular browsers. Please note that the exact steps may vary depending on the version of the browser you are using.
Google Chrome
- Open Chrome and click the three-dot menu icon (⋮) in the upper-right corner of the browser window.
- Select Settings from the dropdown menu.
- In the left sidebar, click Privacy and security.
- Click Third-party cookies (or Cookies and other site data in older versions).
- From here, you can choose to allow all cookies, block third-party cookies, or block all cookies. You can also add specific websites to an allow list or block list.
- To delete existing cookies, go to Privacy and security → Clear browsing data, select Cookies and other site data, choose your desired time range, and click Clear data.
For more information, visit: Google Chrome Cookie Help
Mozilla Firefox
- Open Firefox and click the hamburger menu icon (☰) in the upper-right corner of the browser window.
- Select Settings (or Preferences on macOS).
- In the left sidebar, click Privacy & Security.
- Under the Enhanced Tracking Protection section, choose your preferred level: Standard, Strict, or Custom. The Custom option allows you to select specific types of cookies and trackers to block.
- To delete existing cookies, scroll down to Cookies and Site Data and click Clear Data. You can also click Manage Data to view and remove cookies from individual websites.
For more information, visit: Mozilla Firefox Cookie Help
Apple Safari
- Open Safari and click Safari in the top menu bar, then select Settings (or Preferences in older versions).
- Click the Privacy tab.
- Under Cookies and website data, select your preferred option. Safari blocks cross-site tracking cookies by default through its Intelligent Tracking Prevention (ITP) feature.
- To delete existing cookies, click Manage Website Data. You can search for specific websites and remove their cookies individually, or click Remove All to delete all stored cookies.
For more information, visit: Apple Safari Cookie Help
Microsoft Edge
- Open Edge and click the three-dot menu icon (⋯) in the upper-right corner of the browser window.
- Select Settings from the dropdown menu.
- In the left sidebar, click Cookies and site permissions.
- Click Manage and delete cookies and site data.
- From here, you can toggle options to allow or block cookies, block third-party cookies, and add specific sites to allow or block lists.
- To delete existing cookies, go to Settings → Privacy, search, and services → Clear browsing data → Choose what to clear. Select Cookies and other site data and click Clear now.
For more information, visit: Microsoft Edge Cookie Help
Other Browsers and Mobile Devices
If you use a different browser or a mobile device, please refer to your browser's help documentation or settings menu for instructions on how to manage cookies. You can typically find cookie controls under the Privacy, Security, or Content settings sections.
You can also opt out of interest-based advertising by visiting the following industry opt-out platforms:
- Digital Advertising Alliance (DAA): optout.aboutads.info
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu
7. Impact of Disabling Cookies
You have the right to decide whether to accept or decline cookies. However, please be aware that disabling or blocking certain cookies may affect the functionality and performance of our website. Depending on which cookies you choose to disable, you may experience the following effects:
- Reduced website functionality: If you disable essential cookies, core features of the website — such as form submissions, session management, and secure access to protected areas — may not work correctly. You may be unable to submit contact forms, request consultations, or access client-specific portals.
- Loss of personalisation: Without functionality cookies, the website will not remember your preferences, such as your preferred language, colour scheme, or previously dismissed banners and notifications. You may need to reconfigure these settings each time you visit.
- Degraded user experience: The website may not display properly, load efficiently, or respond to your interactions as intended. Elements such as embedded videos, interactive maps, chatbots, and scheduling widgets may fail to load or function.
- Irrelevant advertising: Without targeting and advertising cookies, you will not stop seeing advertisements altogether. Instead, the advertisements you encounter will be generic and less tailored to your interests and needs, which may result in a less relevant browsing experience across the web.
- Inability to track your preferences: If you disable cookies entirely, we will be unable to remember your cookie consent preferences. This means the cookie consent banner may be displayed every time you visit or refresh a page.
- Impact on our ability to improve: Without analytics cookies, we are unable to gather data about how our website is used, which limits our ability to identify issues, optimise content, and improve the overall user experience for all visitors.
We strongly recommend keeping essential and functionality cookies enabled to ensure the best possible experience on our website. If you have any concerns about the use of cookies, please do not hesitate to contact us using the details provided in Section 10 below.
8. Do Not Track Signals
"Do Not Track" (DNT) is a privacy preference that users can set in most web browsers. When enabled, a DNT signal is sent with each HTTP request, informing websites and online services that the user does not wish to be tracked across websites for behavioural advertising or other purposes.
At this time, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently alter its data collection and use practices in response to DNT signals from your browser. This position is consistent with the approach taken by most websites and online services across the industry.
However, we respect your privacy choices and encourage you to use the cookie management tools described in Sections 5 and 6 of this policy to control how cookies are used on our website. You can also opt out of interest-based advertising through the industry opt-out platforms listed in Section 6.
We will continue to monitor developments in DNT standards and legislation. If a uniform standard for responding to DNT signals is adopted in the future, we will review this policy and update our practices accordingly.
If you are a resident of California, please note that the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights regarding the sale or sharing of your personal information. For more details, please refer to our Privacy Policy.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in our website or services, changes in applicable laws and regulations, or for other operational, legal, or regulatory reasons. When we make material changes to this policy, we will take appropriate steps to notify you, which may include:
- Posting the updated Cookie Policy on this page with a revised "Last Updated" date at the top
- Displaying a prominent notice or banner on our website informing you of the changes
- Sending a notification via email if you have provided us with your email address and have opted into communications from us
- Resetting your cookie consent preferences so that you are asked to review and accept the updated policy on your next visit
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies. The "Last Updated" date at the top of this page indicates when this policy was most recently revised.
Your continued use of our website after the posting of changes constitutes your acceptance of the updated Cookie Policy. If you do not agree with the updated policy, you should discontinue use of our website and delete any cookies that have been stored on your device.
10. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy, our use of cookies, or your cookie preferences, please do not hesitate to reach out to us. Our team is committed to transparency and will be happy to assist you.
Cookie Policy Enquiries
- Email: privacy@wibedigitalhub.com
- Website: wibedigitalhub.com/contact
- Company: WIBE Digital Hub
When contacting us about cookie-related matters, please include as much relevant information as possible — such as the cookie name, the page on which you encountered it, and your browser and device details — so that we can address your enquiry promptly and effectively.
We aim to respond to all cookie-related enquiries within 5 business days of receipt. For data protection and privacy requests that fall outside the scope of this Cookie Policy, please refer to our Privacy Policy for additional contact information and procedures.